As an annual event organized by South Bay Alliance since 2007, our goal is to promote awareness of and build community in the sizable LGBTQ+ community of south San Diego county area with a fun, family friendly event.

This year’s festival features the main stage area with live music entertainment throughout the day, another dance entertainment area, an artisan area for our local crafts, a children’s garden, and a variety of activities, vendors and exhibitors for a great day in the park.

Bayside Park offers a beautiful back drop of the Coronado Bridge and San Diego Bay. Its location offers easy accessibility from all the communities in south San Diego as well as a mere 10 minute drive from downtown San Diego. Sponsorship of this wonderful Pride event provides multiple opportunities for promotion of your business or organization.

Recent estimates of the LGBTQ+ population in San Diego County indicates that between six and seven percent of the adult residents in San Diego county identify as LGBTQ+. In addition to those in the LGBTQ+ community, many more ally themselves with the LGBTQ+ community as friends and family. All desire to support businesses and organizations that are LGBTQ+ friendly. The 2019 celebration had an estimated attendance of 16k with 2021 expected attendance in excess of 20k.

We look forward to the opportunity to work with you in promoting your business or organization in order to create strong and lasting bonds with South Bay’s LGBTQ+ community and their allies.

Become a South Bay Pride Art and Music Festival Partner!

Platinum Partner

$10,000
  • Exclusive naming rights of a main entertainment stage*
  • Placement of your business logo (full size) as Premiere Platinum partner in all printed advertisement
  • A 6’ x 8’ banner prominently displayed in entertainment area designated (provided – art work required 1 month in advance).
  • A 10’ x 10’ exhibitor space with canopy, a table and 2 chairs with priority placement (upon request).
Become a partner

Gold Partner

$5,000
  • Exclusive naming rights of one of the following: First Aid Station, Art in the Park, Leather Realm, Children’s Entertainment area or shared naming rights of a main entertainment stage*
  • Placement of your business logo (full size) as Platinum partner
  • A 3’ x 8’ banner in main entertainment stage area (provided – art work required 1 month in advance.
  • A 10’ x 10’ exhibitor space with canopy, a table and 2 chairs with priority placement (upon request).
Choose Plan

All Donations Generate a Tax Refundable Letter 

Silver Partner

$2,000
  • Placement of your business logo (full size) as Platinum partner
  • A 10’ x 10’ exhibitor space with canopy, a table and 2 chairs with priority placement (upon request).
Choose Plan

Bronze Partner

$1,500
  • Placement of your business logo (full size) as Platinum partner
  • A 10’ x 10’ exhibitor space with canopy, a table and 2 chairs with priority placement (upon request).
Choose Plan

Pride Supporter

$1,000
  • Placement of your business logo (full size) as Platinum partner
  • A 10’ x 10’ exhibitor space with canopy, a table and 2 chairs with priority placement (upon request).
Become a Partner

Whether you’re a big brand or a small business, supporting Pride has many benefits to your ompany. Our event attracts over one million people to the central London parade and stages with an even bigger reach on social media. Supporting Pride also demonstrates your support for the LGBT+ community to your employee networks.

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