South Bay — Show your colors!

By Dae Elliott | South Bay Alliance

In an effort to increase support and visibility, South Bay Alliance (SBA) has recently revamped the signature Rainbow Palm Trees logo.

For over eight years, the logo has symbolized our commitment to our community at-large, and presently, the logo is also a sticker. Clever, charming and classy, the sticker can be requested from South Bay Alliance at no charge. Just email us with your address and request at

Dae Elliott

The stickers not only reflect support for the LGBTQ community, but they also speak to a broader need within South Bay. This affirmation of our desire to have inclusive neighborhoods that stand for equality and mutual respect of our diversity speaks volumes to all in our South Bay community and in particular to our LGBTQ youth.

As a business or organization, your sticker can elevate the client profile for your business and secure customer loyalty. Additionally, they are an easy and convenient measure to develop strategic word-of-mouth and intentional marketing. For educators and social advocacy organizations, the stickers are a signpost for a safe space. For any person displaying a South Bay Alliance Palm Tree sticker, they are sending a clear message of inclusiveness to the LGBTQ community of South San Diego County.

As a result, the stickers have been appearing everywhere!

These stickers mirror an important and ongoing SBA service project that started this year. SBA commenced a series of workshops geared toward helping our local community with LGBTQ education. With an outpouring of support and requests, SBA continues to offer LGBTQ101 workshops for businesses and residents of the South San Diego region. If interested, email us and we will work with you to arrange your LGBTQ101 training.

Last year, the South Bay Pride Art and Music Festival gained a record attendance of 16,000 festival-goers. With that in mind, we welcome you to join us and reach out to thousands of community members in posting South Bay Rainbow Palm Tree stickers in your local business or organization. By doing so, we can continue to strengthen our diverse and vibrant South Bay!

In addition, calling all artisans, vendors and nonprofits — don’t let our early bird special for space pass you by! We are hoping to break the 20,000 attendance goal this year during our event and have more than 100 participating vendors, exhibitors and artisans while still providing everyone with our always wonderful lineup of amazing local live bands and DJs for your dancing and listening pleasure. Laura Jane will be here again to rock your world as our emcee! Bayside Park has gone through some renovations this year and has expanded their beach area so come ready to make a day of relaxing on the beach or on the grass areas enjoying the cool bay breezes. Your 10-foot by 10-foot space at the South Bay Pride Art and Music Festival on Sept. 10 can be yours at the discounted prices of only $50 for our artisan spaces, $100 for our nonprofit exhibitor spaces and $150 for our vendor/exhibitor spaces if you apply and pay before May 15! It is a not-to-be missed opportunity to reach out to the South Bay LGBTQ community and their allies. To apply, visit

We want to welcome Teddy Bruni to our committee as our volunteer coordinator this year. Teddy is an honors student at San Diego State studying English with an emphasis in digital humanities. He currently volunteers with local nonprofits, including SBA, Poetic Youth and Reality Changers. Aside from his volunteerism, Teddy works with SDSU Admissions as a student recruiter and leads Transfer Student Outreach Alliance, an organization that promotes academic success for community college students at SDSU.

Teddy made Chula Vista his home over five years ago when he moved from Chicago and is grateful for the diverse welcoming atmosphere in the SD South Bay — a quality which he wants to help flourish. Welcome aboard Teddy, we are grateful to have you!

—Dae Elliott is a founding executive committee member and the current executive director of South Bay Alliance, a 501(c)3 nonprofit and organizer of the annual South Bay Pride Art & Music Festival. Contact her at

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